The US craft beer segment may have peaked, a new report suggests, as figures show stock keeping unit (SKUs) going into decline.
Overall beer SKUs in the US have more than doubled in the past six years, according to figures collated by Consumer Edge Research. The increase, from 6,388 in 2011 to 13,238 at the end of last year, was driven by a rise in the number of independent brewers alongside the growing demand for craft beer.
However, since the start of this year, SKUs have dropped to 12,786, a decrease of almost 4%.